CAA Facebook posts engagers analysis

The Cal Alumni Association (CAA) is an UC Berkeley organization that gives Cal
alumni and students the opportunity to form rewarding connections through a variety of
activities. They aim to increase their Facebook posts engagements to encourage alumni
participation in their events, volunteering opportunities, and membership. To achieve this, our
project attempts to analyze the CAA audience to identify their profiles as engagers on Facebook.
We used exploratory data analysis and hypothesis testing to examine the profiles of who engaged
with the CAA’s Facebook posts. It is our goal to develop a comprehensive report that provides
the CAA with a better idea of who engages with their posts.

Project Deliverable