CAA Members Discovery

The Cal Alumni Association (CAA) provides all Cal graduates with rewarding connections to the university, to fellow alumni, and to current students. Founded by the original graduates of the University of California in 1872, the Cal Alumni Association today represents more than half a million alumni living throughout the world. 

We would like to analyze those who joined CAA in the last five years to find out who they are and how they joined us. In particular, we are interested in these segments: Recent grads, Donors, Lapsed members & First-time members. We are also interested in comparing those who responded to a membership campaign with those who did not respond.