Cheryl Martinez joined the College of Computing, Data Science, and Society (CDSS) in May 2025 as Director of Communications to help advance its vision and strengthen engagement across its community of students, faculty, staff, alumni and partners. She oversees the development and implementation of brand, web, social media and digital strategies to elevate the college's profile and highlight its successes. Working collaboratively across departments, she also manages communications projects that leverage storytelling, design and data-driven insights to inspire action, foster connection and meet the college's strategic goals.

Before joining CDSS, Cheryl was the Director of Communications at the Center for Information Technology Research in the Interest of Society and the Banatao Institute (CITRIS) across UC Berkeley, UC Davis, UC Merced and UC Santa Cruz, promoting interdisciplinary research and innovation in service to the public good. Previously, as a senior marketing program manager at MongoDB, she drove global campaign execution and cross-functional team collaboration.